In this episode we discuss with Alex how executives should think about the decision of buying of-the shelf software solution vs. building the solution in-house, by yourself or with a partner. The conversation includes an overview of the pros and cons of each from both financial and technical perspective. We leave the audience with some actionable advice on how to go through the decision calculus on the question that increasingly faces today’s CXO’s who are looking to take their firms through the digital transformation. Alex Vayner is a Partner and Americas Data & AI Practice Leader for PA Consulting Group, a global innovation consultancy with a mission to bring ingenuity to life. He consults Fortune 1000 companies on becoming insight-driven enterprises through the use of machine learning techniques, Artificial Intelligence and cognitive technologies.